When in school, I was convinced that I would become a doctor. I was the best in class for making illustrative diagrams, flowcharts, tables and every other visual format that would communicate a complex problem well, visually. I also loved literature for the stories I read, and grammar that equipped me with the tools to tell stories others could read.
Soon I came to learn that some of the most important, widespread and popular stories were simple visuals. At this point, I knew this is what I wanted to do for life. Ever since, I have strived to tell a good story through my work - be it branding, packaging, retail or UX. When I see a problem to solve, I also see an opportunity to tell a story.
With over 8 yrs of designing for print, web and experiences, and about 4 years of experience in cause marketing and designing for non-profits, I am a master of Applied Imagination, a graduate in Applied Arts and an award winning designer & art director. I have worked and lived in 4 countries and numerous cities around the world. I like to think of myself as a What-if Enthusiast and I strive to be a wizard of tools that can make things happen.
With a forever upward facing learning curve, my goal is to learn and implement newer, better ways to tell a story and designing branding systems, experiences, interfaces and web platforms for technologies and organizations that are changing the world for the better.