The Center for an Urban Future (CUF) is an independent, nonpartisan policy organization that acts as a catalyst for smart and sustainable policies that reduce inequality, increase economic mobility, and grow the economy in New York City.
My role for this project was to create a range of distinct visual languages that would communicate the brand story. I started by conducting a simple mind-mapping exercise that helped narrow the focus of what the brand would like to be perceived as and what it offers. My final proposition included 3 different design directions, each inspired by New York city, and informed by the brand's aspirational perceptions.
Visual Exploration | Branding
2018 | New York NY