The Good Chain Retail Store
Branding & Retail Design | Role: Graphic Designer
2013 | Bangalore, India
2013 | Bangalore, India
In 2013, MYA launched its Good Chain retail stores to connect Bangalore shoppers directly with vegetable, fruit and milk farmers from the remotest Karnataka villages. The design challenge was to come up with a fresh identity that lends itself to store graphics and packaging. The store graphics consisted of colorful macro food photography, illustration, portraits of farmers and real stories.
“With their colorful design, clean layout, and natural lighting, the stores allow customers to experience the sights and smells of fresh produce and create a farm-to-table experience that is currently unmatched anywhere in India.” - Client
A sustainable shopping bag that unfolds into a brochure
A sustainable shopping bag that unfolds into a brochure
Lentils packaging front
