Photo by Tim Gouw on Unsplash

Problem:
Most college graduates have one major thing in common: student debt. Today, 70 percent of college students graduate with significant amount of loans. Yet money matters for these folks are sometimes intimidating, boring and almost redundant keeping in mind their limited income. In a recent study, 84% of college students admitted that they need more education on financial management. They think it's a really important life skill to have a more secure and stable future.
MY PROCESS & ROLE:
I designed this project with the guidance of my tutor at General Assembly. It all began by addressing a problem that I personally identified with as a student. I conducted an online survey at the NYU campus to verify a few personal assumptions and learn a little bit more about my user behavior. Based on these insights, I identified paint points and translated them into user needs. I researched other available solutions out there and further researched the reasons why my users were not identifying with them. This gave me a good list of content and functionality requirements for this app. This was followed by a card sorting exercise and a paper prototype. This low fidelity prototype when tested with users, informed a few more changes that were then incorporated in a low fidelity wire frame. This prototype was again presented to users for further testing, the results of which, will now be incorporated into a high fidelity mockup. I am currently in the process of creating a brand language that will be incorporated in the high fidelity mockup.

Card Sorting

Information Architecture: Site Map

Paper Prototype

Low Fidelity Wireframe Using Axure - Part 1

Low Fidelity Wireframe Using Axure - Part II

USER FEEDBACK - NEXT STEPS
•Make the interface larger with bigger buttons and easy to follow steps
•Social media needs to be more about sharing goals rather than sharing actual numbers
•The tracker needs more interaction. Can it be a game?
•Can we incorporate a location based deal searcher in the app?
•Make it all about how much has been 'saved' rather than how much has been 'spent'

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