The preceding gala webpages were not responsive to fit a mobile screen. But it was quickly realized that more and more gala attendees were using their mobile phones to browse and buy tickets for the gala season.

• Purchase Ticket link as part of a fixed header driving call to action at any given point during site browsing
• Collapsing drop downs for bios and other info to maintain content hierarchy
• Single page website kept users focused on the task at hand and prevent them from wandering off to another page
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